Creative Ladder "Get a F–ing Job" (Cannes Young Lions Bronze)

Challenge
How do we get Gen Z to pursue jobs in the creative industry?

Solution
Well, it’s simple. We tell them to Get A F—ing* Job. Through this integrated campaign, we’ll challenge underrepresented Gen Zers to take the Creative Ladder Quiz and find a *fulfilling job that matches their personality.

Copywriter: Enrike Grageda

Cannes Young Lions 2023 US Bronze Winner

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All Bank of America x Boston Marathon "My Marathoner" Creative Ladder "Get a F–ing Job" (Cannes Young Lions Bronze) Lenovo "Your Favorite's Favorite Gift" iRobot Roomba Essential Robot Community Servings "Pie in the Sky" Lenovo "More Time Holiday-ing"

Bank of America x Boston Marathon "My Marathoner" Creative Ladder "Get a F–ing Job" (Cannes Young Lions Bronze) Lenovo "Your Favorite's Favorite Gift" iRobot Roomba Essential Robot Community Servings "Pie in the Sky" Lenovo "More Time Holiday-ing"