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Lenovo "Your Favorite's Favorite Gift"

Challenge
Stand out in a saturated holiday tech market.

Solution
It’s a challenge to give everyone equally good gifts. This year, Lenovo gives you permission to play favorites, with tech you know your most-loved ones will love.

Creative team: Sue DeSilva, Graham Shepherd, Erek Vinluan, Brenna Ruiz, Meky Wong, Enrike Grageda, Emily Avisata-Sullivan

General Shopper Audience

Small Business Audience

Gamer Audience

Student Audience