Challenge
Launch a new, essential version of the Roomba robot vacuum in 2 months and without budget for a shoot.
Solution
An overhaul of Roomba’s product marketing using CGI to show this new Roomba in a way the category has never seen.
Creative team: Sue DeSilva, Jessica Bergstresser, Danny Streadbeck, Hayley Grassetti, Erica Donovaro, Emily Capling, Jaren Tigani